i3 – BMW and the Transformation of Society

i3Sustainability and eco-friendliness aren’t necessarily the first words that come to the  minds of many when thinking about BMW, famous maker of “the ultimate driving machine.” But they apply: driven largely by the values of some of the company’s biggest shareholders, BMW entered a path of sustainability many years ago, and it is beginning to show in a big way.

This week, on July 29, 2013, BMW simultaneously launched its new i3 electric vehicle (EV) in three cities around the world: New York, London and Beijing. The car is the product of years of field trials, first with a fleet of electric MINI Coopers which were followed by the BMW ActiveE, a reconfigured 1 series coupe of which BMW leased 1,100 to EV enthusiasts around the world.

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